The tagline was ‘Parle G: Gabbar ki asli pasand’.
Amjad Khan, who was neither, became the first ever character to endorse biscuits in 1976. Perhaps, a heroine for a soap or a hero for a cigarette. Print, hoardings and TV commercial endorsements were very rare in the 70s. You guys must be thinking, ‘Arre, yeh Sajid Khan bahut zyada bol raha hai.’ Samjhaata hoon. The filmmakers, writers and all the other actors had no idea that Gabbar Singh, the villain would become not just the most popular character of the film, overshadowing everyone else, but also Indian cinema. These two words are the most iconic words in the history of Indian cinema. The 70s best - Dharmendra at his peak, Amitabh Bachchan just touching stardom, the 70s biggest heroine Hema Malini, the most adored heroine Jaya Bhaduri, the most respected actor Sanjeev Kumar and an unknown. “The greatest star cast ever assembled,” it read. The Sholay poster was unique and pompous. Sholay was inspired from The Magnificent Seven and Seven Samurai, it was far more entertaining. The difference was the writers Salim-Javed wrote characters and dialogues which rose above the story of the film. Ramesh Sippy’s 1975 classic Sholay had the same premise. In 1960s, John Sturges adapted that film to make The Magnificent Seven. Akira Kurosawa told the story first in 1954’s Seven Samurai.
The story of poor farmers in a small village, being looted by the local bandit and then getting bad but lovable toughies to help them, is not new. Is this film truly the greatest Hindi film of all time? Let’s find out. Ek woh Augtha, where we got our Independence - our freedom - aur ek woh Augtha, where we got our greatest Hindi film ever.
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